If We're Going to Work Together, You Should Know Something about Me.
I've spent my career growing businesses.
Then I became a business owner — and that changed how I think about growth.
For more than two decades, I was rarely asked to simply maintain what already existed. The assignment was usually some version of this: find the opportunity, build the strategy, get people behind it, grow the business.
That took me through corporate marketing, merchandising, sales, new product development and business development. Then into entrepreneurship and franchise ownership. And ultimately to KSQ Digital.
Early on at QVC, I helped grow the company's emerging online business. QVC.com went from roughly $93 million to $390 million in revenue.
At FXI, I was recruited to rejuvenate an underperforming consumer products business. My role expanded from marketing into corporate strategy, new business development, product development and P&L responsibility.
What came out of it:
- Grew a business segment from $12 million to $52 million.
- Built a new business unit to $28 million in 18 months.
- Launched a product platform that added roughly $32 million in incremental revenue.
Along the way I worked with Walmart, Costco, Amazon, Sam's Club and QVC — and with brands like Procter & Gamble, Crayola and Clorox.
But the chapter that changed everything began when I became the owner.
I purchased an early-stage franchise in Pennsylvania & Delaware — Monster Tree Service — and built the business from the ground up.
Suddenly, marketing wasn't something discussed in a conference room.
It was the phone ringing.
It was a truck leaving the yard with a full day of work scheduled.
It was hiring employees. Managing crews. Handling customer issues. Watching cash flow. Protecting margins. Deciding where the next marketing dollar should go.
I used a lot of what I'd learned in corporate. But ownership taught me something corporate never could:
When it's your money, your employees and your reputation on the line, you think differently.
We grew the operation to roughly three times industry-average revenue before I sold the business in 2017.
That owner/operator perspective never left.
I returned to corporate growth roles — major accounts, product launches, work across sales, operations, marketing, R&D and international teams.
More recently, as Marketing Director for a group of HVAC, plumbing and electrical businesses, I ran growth marketing across multiple companies and helped consolidate four businesses under one brand.
Today, those experiences come together at KSQ Digital.
KSQ Digital helps local businesses improve their visibility, strengthen their reputation and generate more opportunities through digital marketing.
That means local search, SEO, Google Business Profile optimization, reputation management, social media, online advertising, websites, email marketing — and the fast-changing world of AI-driven search.
But I don't treat those as isolated services. I look at them the way an owner would:
- What will help your business get found?
- What will make a prospective customer trust you?
- What will make them choose you over the competitor down the street?
- And will the investment actually help you the business grow?
Technology keeps changing. Search is changing. AI is changing how customers find and judge businesses.
The fundamentals haven't changed at all.
Get found. Earn trust. Win the customer. Deliver an experience that brings them back.
That's the perspective I bring to KSQ Digital.
I've been the marketer. I've been the sales manager. I've owned the P&L.
And I've been the owner signing the checks.
So when I work with another business owner, I think about your marketing the same way I thought about my own.
Like an owner.