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FAQ

You've got questions? We've got answers!

Some of Your Most Frequently Asked Questions

Give us a shout – 610.998.5150 – we’d be happy to chat with you!

How Can We Work Together?
  1. a First we determine if your online marketing efforts need help and how best we can support you. We’ll conduct a short, but specific “Discovery Call” with you to ensure we understand your business needs. Then, we’ll tailor our recommendations to elevate those areas of your online program that need support.

  2. Once we learn about your business, we’ll go back to our team and draw up a detailed, but easily executable program. You’re hiring us to manage your online marketing efforts, so we’re providing you with a “DFY” (or Done-for-You) solution which requires none of your own time. We feel this is the best way to allow you to focus on the multiple, daily needs of your business.

  3. We’ll present our plan to you for final sign-off. Our plan will include a timetable, resource assignments, specific implementation points, costs, and metrics to define how well we’re achieving your goals.

  4. We’ll schedule a launch meeting with you (and your team) to ensure a smooth, productive launch, and we’ll schedule regular update meetings every 2 weeks to keep you in the loop on our results. We are your online marketing department and as such, we’re available to you as needed for a call or Zoom meeting.
What Will This Cost?

aOur agency model ensures that we can provide you with a full-range of services at a very affordable price.

As small business owners ourselves, we understand how to stretch our resources to grow our business. We'll customize our resources to just those issues your business needs help with.

What is SEO?

aSearch engine optimization (SEO) is the process of enhancing your website design and underlying content in order to help it appear on search engines.

By optimizing your website for search engines, you can increase your visibility through the organic, or unpaid, search engine results, thereby ranking closer to the top of Page 1 for relevant Google searches.

Why is SEO Important for Your Business?

aThere are two ways to attract prospects to your business:

One - pay for online ads (Google, Facebook, etc). Your business will be promoted at the top of Google search results, but this is an expensive option. And once you stop your ad program spending, your business disappears from the top of the search results.

Two - you can invest in SEO which has a long-term positive impact on your ranking in Google (or other search engines like Bing, Yahoo, etc.).

Think of it like renting vs. buying a house. With paid ads, you rent the space from Google – usually at a premium price – but you never own it. With SEO, you are making specific improvements to your website that allows your business to rank higher on Google, without having to pay for ads.

Of course, you can combine the two methods and use both paid ads as well as developing a strong organic presence for your business via SEO.

What Are Keywords & Why Are They Critical for Your Business?

aKeywords are simply the words and/or phrases that a customer uses when they search Google looking for a result. ON-page SEO is – in part – a strategy to have your business be dominant for certain keywords. So when a prospect searches for those specific keywords, your business listing appears at the top of Google’s search results.

Searching for a “Plumber” will return a list of Plumbers (near their search area). Searching for a “Plumber who installs hot water heaters” will likely return a different listing of possible Plumbers. And a”Plumber who fixes leaky bathroom faucets” will again likely return an entirely different list of Plumbers. Depending on how your keywords and on-page SEO is setup, you may show up in the listings for one or all three of these searches. The more keywords you ‘show-up’ for, the more prospects will see your business when searching for those terms.

Solid understanding of keyword research will help ensure that you rank at the top of the search results for the search terms you identified for your business.

Why Do You Focus So Much on the Google search engine?

a

In the U.S., as of January 2021, Google had an 87.8% share of all web searches. Bing was second with 6.3%, and Yahoo in third place had 3.0%.

These three search engines accounted for 97% of all searches conducted. Google dominates the search engine market so every online marketing strategy we deploy takes into account that we must be well-informed about how Google ranks websites, identifies businesses that it considers trustworthy, and ensure that we are maximizing the rules that Google establishes for ranking higher in search results. (Source: Stat Counter, Global Stats)

Why Is Page 1 Ranking So Important?

a

75% of people never scroll past the first page of search engines. Only 25% of consumers will scroll beyond Page 1 when looking at search results. If you’re not on Page 1, your visibility is limited and your missing prospective customers who are looking for your service, and hence missing revenue that is available in the market to be captured.

 

Which is More Important – Paid Ads on Google or an Effective SEO program?

70-80% of people ignore paid search results - those listed at the top of  your search with an "Ad" button -  choosing to only click on organic search results.

So while Paid Ads would initially seem to be more productive, with upwards of 80% of consumer ignoring them, it’s better to have a well-developed, effective SEO strategy to help your business rank organically towards the top of the search results.

Interested in Some Cool Online Stats?
  • 93% of online experiences begin with a search engine.
  • Google currently holds 88% of the total search engine market share.
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
  • 81% of people perform some type of online research before making a large purchase.
  • 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
  • 72% of online marketers describe content marketing as their most effective SEO tactic.
  • 75% of people never scroll past the first page of search engines.
  • 61% of internet users do research on a product online before making a purchase.
  • Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
  • 70-80% of people ignore paid search results, choosing to only click on organic search results.
  • Bounce rates increase by 50% if your website takes 2 seconds extra to load. Conversion rates fall by 12% for every extra second that it takes your website to load. Voice search currently accounts for 10% of total searches.

    Takeaway?

    Over 80% of consumers perform an online search before making a purchase. 75% of people never scroll past Page 1 of Google’s search results. 70-80% of consumers ignore paid search results and only click on organic results. An online presence is critical today, getting to Page 1 is also critical as only 25% scroll beyond it, and upwards of 80% of consumers ignore paid advertising at the top of Google search, so your online marketing dollars would be better spent invested in a solid SEO program.

    (Source: Junto Digital)

Why Your Business Needs a Responsive Site - How Mobile Phones are the Preferred Way to Find Local Businesses!

If your website is responsive, it adapts to display your content correctly on-screen - whether a laptop, desktop, or mobile phone - making it much easier for a customer to navigate through the site. Google penalizes websites that are not 'responsive', so let's make certain your's is!

 

  • 87% of smartphone users use search engines at least once a day.
  • 40% of ecommerce sales during the 2018 holiday season came from a smartphone.
  • The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018.
  • 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.
  •  

Takeaway?
Mobile phones are the fastest growing method for online searches. Google will penalize your site in the rankings if it's not responsive which will cause you to lose prospective customers - and revenue! Make sure your website is mobile-friendly. (Source: Junto Digital)

Critical Stats for Your Local Business!
  • 72% of consumers who perform a local search visit a store within 5 miles of their current location.
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
  • 88% of consumers trust online reviews as much as they trust personal recommendations.
  • 86% of people look up the location of a business on Google Maps.
  • 78% of location-based mobile searches result in an offline purchase.
  • 18% of location-based mobile searches result in a sale within one day.

    Takeaway? Almost 90% of customers trust online reviews (more than personal recommendations). Make sure you have a great Reputation Management program in place. Almost 75% of all consumers are connecting with a local business after they’ve performed a search.

    A strong SEO program can ensure you’re being “found”! (Source: Junto Digital)
Questions?
WWe’ree’re Here!Contact Us

We’re Here to Help You.
Reach us at
support@KSQdigital.com

We Measure

We’re numbers-focused! We ensure that your investment in online marketing pays dividends to you in the form of new leads, new customers, and increased revenue.

We Support You

We’re got a strong support organization! As business owners ourseles, we’re here to help your business solve any challenges.

Our Office Hours

We love what we do, so we work some crazy hours. Call us when you need us 610.998.5150.