Our agency model ensures that we can provide you with a full-range of services at a very affordable price.
As small business owners ourselves, we understand how to stretch our resources to grow our business. We'll customize our resources to just those issues your business needs help with.
Search engine optimization (SEO) is the process of enhancing your website design and underlying content in order to help it appear on search engines.
By optimizing your website for search engines, you can increase your visibility through the organic, or unpaid, search engine results, thereby ranking closer to the top of Page 1 for relevant Google searches.
There are two ways to attract prospects to your business:
One - pay for online ads (Google, Facebook, etc). Your business will be promoted at the top of Google search results, but this is an expensive option. And once you stop your ad program spending, your business disappears from the top of the search results.
Two - you can invest in SEO which has a long-term positive impact on your ranking in Google (or other search engines like Bing, Yahoo, etc.).
Think of it like renting vs. buying a house. With paid ads, you rent the space from Google – usually at a premium price – but you never own it. With SEO, you are making specific improvements to your website that allows your business to rank higher on Google, without having to pay for ads.
Of course, you can combine the two methods and use both paid ads as well as developing a strong organic presence for your business via SEO.
Keywords are simply the words and/or phrases that a customer uses when they search Google looking for a result. ON-page SEO is – in part – a strategy to have your business be dominant for certain keywords. So when a prospect searches for those specific keywords, your business listing appears at the top of Google’s search results.
Searching for a “Plumber” will return a list of Plumbers (near their search area). Searching for a “Plumber who installs hot water heaters” will likely return a different listing of possible Plumbers. And a”Plumber who fixes leaky bathroom faucets” will again likely return an entirely different list of Plumbers. Depending on how your keywords and on-page SEO is setup, you may show up in the listings for one or all three of these searches. The more keywords you ‘show-up’ for, the more prospects will see your business when searching for those terms.
Solid understanding of keyword research will help ensure that you rank at the top of the search results for the search terms you identified for your business.
In the U.S., as of January 2021, Google had an 87.8% share of all web searches. Bing was second with 6.3%, and Yahoo in third place had 3.0%.
These three search engines accounted for 97% of all searches conducted. Google dominates the search engine market so every online marketing strategy we deploy takes into account that we must be well-informed about how Google ranks websites, identifies businesses that it considers trustworthy, and ensure that we are maximizing the rules that Google establishes for ranking higher in search results. (Source: Stat Counter, Global Stats)
75% of people never scroll past the first page of search engines. Only 25% of consumers will scroll beyond Page 1 when looking at search results. If you’re not on Page 1, your visibility is limited and your missing prospective customers who are looking for your service, and hence missing revenue that is available in the market to be captured.
70-80% of people ignore paid search results - those listed at the top of your search with an "Ad" button - choosing to only click on organic search results.
So while Paid Ads would initially seem to be more productive, with upwards of 80% of consumer ignoring them, it’s better to have a well-developed, effective SEO strategy to help your business rank organically towards the top of the search results.
Over 80% of consumers perform an online search before making a purchase. 75% of people never scroll past Page 1 of Google’s search results. 70-80% of consumers ignore paid search results and only click on organic results. An online presence is critical today, getting to Page 1 is also critical as only 25% scroll beyond it, and upwards of 80% of consumers ignore paid advertising at the top of Google search, so your online marketing dollars would be better spent invested in a solid SEO program.
(Source: Junto Digital)
If your website is responsive, it adapts to display your content correctly on-screen - whether a laptop, desktop, or mobile phone - making it much easier for a customer to navigate through the site. Google penalizes websites that are not 'responsive', so let's make certain your's is!
Mobile phones are the fastest growing method for online searches. Google will penalize your site in the rankings if it's not responsive which will cause you to lose prospective customers - and revenue! Make sure your website is mobile-friendly. (Source: Junto Digital)
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We’re numbers-focused! We ensure that your investment in online marketing pays dividends to you in the form of new leads, new customers, and increased revenue.
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We love what we do, so we work some crazy hours. Call us when you need us 610.998.5150.